Can I discount a single variant or SKU?

No. Hype Discounts campaigns target products and collections, never individual variants or SKUs. When a campaign matches a product, it matches every variant of it: all sizes, all colors, all pack sizes. There is no per-variant selector in any campaign type.

This catches merchants whose variants are different quantities of the same thing — a 300 g, 500 g and 1 kg version of one product — where discounting only the 1 kg is the whole point of the promotion.

The workaround

Split the variant into its own product.

1. Create a separate product for the item you want to discount.
2. Move or copy the variant's inventory to it.
3. Target that product in the campaign.

It is more catalog work, and it changes how the item appears on your storefront, so weigh it against the promotion's value. There is no way to avoid it inside Hype.

The one place variants are involved

Gift with purchase campaigns using Gifts will be the same as selected products (BXGY) have a Track by variant / Track by product setting. This controls what Hype gives back as the free item, not what qualifies:

• Track by variant — the free item is the exact variant the customer bought. Buy two large blue shirts, get a large blue shirt free.
• Track by product — the free item is matched at the product level.

The qualifying side is still the product you selected under Customer buys.

Live pricing and variants

Live pricing does show the correct price for the variant the shopper has selected on a product page, and it follows their selection as they switch variants. That is only about what is displayed. The discount underneath still applies to every variant of the product.

Related

• Which discount type should I use?
• Can Hype do this tier, BOGO, or grouping?